Informed Business Decisions, Inc. Trade Mark Logo       Consulting and the Marketing Research Process Road Map: Problem Formulation, Research Design, Data Collection Methods, Questionnaire Design, Attitude Measurement, Pretest, Sample Design, Data Collection, Analysis, Implications, Recommendations, Research Report, Presentation lead to decisive informed business decisions. 
 
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Informed Business Decisions, Inc.
Phone:  781-990-3570             Norwood, MA 02062 USA
Email:    ibdi@useIBDI.com

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ABOUT JOEL TRACY

Joel Tracy founded Informed Business Decisions, Inc. (IBDI) to leverage his passion for helping companies that need interim freelance marketing research consultants to better understand their customers, the competition and the marketplace, in order to make informed decisive decisions to grow revenue and reduce costs.  Over the past 20 years, he has developed an extensive array of experiences in Marketing Research, Marketing, Forecasting, and Training for the pharmaceutical, biotechnology, consumer packaged goods, and service industries.

His most recent success at Roche and Genentech was to quickly step in as an interim New Products team member to develop and implement the marketing research plan for a global launch of a high priority product, during personnel changes related to their merger.  Prior to this, Joel Tracy managed projects and directed the development and delivery of high-performance marketing research training courses for milestone programs at Roche .  He also played a key role in designing global strategic business plans for a Japanese venture capitalist and high-profile partner companies, including Toyota Corporation, Toyota Industries Corporation, and Japan Agriculture.

Before IBDI was launched, Joel Tracy held positions of increasing responsibility within pharmaceutical and other organizations, such as:

Searle - Marketing Research Manager, where he partnered with Pfizer to implement the global pre-launch marketing research program for the successful Celebrex launch
Bristol Myers Squibb - Global Marketing Research Manager. Assessment of the global prescription and over-the-counter dermatology business.
The Upjohn Company/Pharmacia and Upjohn - Various positions. Joel Tracy led global marketing research implementation, represented the company for biotechnology joint ventures with Biopure and Chugai – Upjohn , and provided strategic marketing research planning and consulting to upper management.
S.C. Johnson and Sons - provided direction for new products and product category leaders, as well as train new marketing research management and visiting Chinese and Taiwanese officials.

Joel Tracy received his MS degree in Business through the renowned University of Wisconsin Madison's Marketing Research Program, and is involved in numerous professional organizations, including American Marketing Association, Pharmaceutical Marketing Research Group, and Medical Development Group.

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